ABOUT US.
Noble Lure is a full service Video Production Company based in Dallas, TX.
We are available to travel anywhere in the world.
Noble Lure is the creative banner of filmmaker Chris Wiegand, built on a love for honest, character-driven stories that linger long after the credits roll. Since 1996, Chris has traveled the world with a camera in hand — capturing real people, quiet moments, and cinematic beauty in unexpected places.
I founded Noble Lure in 2011 to build something real — a professional film company with the creative freedom to chase meaningful stories and the structure to lead them well. I wanted more than just a personal brand. I wanted a banner to rally under. A place where collaborators, clients, and audiences could trust the work — and the people behind it.
Since then, Noble Lure has been my platform to direct, produce, and create films here in the States and across the world. From passion projects to commissioned work, it’s always been about leading with purpose and making something that lasts.
From festival-winning short films to intimate documentaries and music-driven visuals, Noble Lure is about chasing what’s true — not flashy. It’s storytelling with soul, shaped by experience and driven by instinct.
CONTACT US.
chris@chriswiegand.com
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